How LinkedIn Networks You like a Pro

How LinkedIn Networks You like a Pro Recently I needed to build momentum as a certified SEO copywriter. Enter LinkedIn, a highly undervalued networking resource for writers, and suddenly, I had a new strategy for landing writing gigs. The types of writing gigs one reaches for on LinkedIn can be typically found under â€Å"search job† tab where you also enter your location. There is a plethora of niche driven writing and editor jobs which companies and agencies pay big bucks to advertise. Such gigs include technical, romance, email marketing writer, B2B/B2C, freelance, copywriting, digital content, SEO writers, among many others. But consider also using LinkedIn to network with potential people who may need your services. For example, if you’re an SEO content writer, you might want to network with CEOs of SEO agencies. Or if you are a freelance writer, you might want to connect with editors or publishers. There are two ways to leverage LinkedIn as a professional. The first is optimizing your LinkedIn profile and the second is networking. Be Keyword Friendly   Just like on any social media site, your prospect has just a few seconds to size you up. There are two prime real estates on LinkedIn: Your title and your profile. 1) A professional title that spells out your focus or niche.   Keywords help you build professional credibility. They are also used 2) A strong profile describing how you help clients. Using a bit of sales copy helped me restructure my profile so it’s not about me but what I can do for the client. (https://www.linkedin.com/in/doritsasson/)   Consider using the powerful second person, â€Å"you.† What does your prospect currently struggle with and need help with? If your prospect is a hiring manager representing clients, what are your client’s pain points? Increase Personal Outreach The more people you know on LinkedIn, the higher the chances your profile will be seen Adjust Your Profile Settings Once you increase your networking pool, start making those direct contacts. Leverage your network When a prospect views my profile, I immediately follow up with this short but sweet note: Hey, Prospect X, I noticed you were looking at my profile. I was just wondering if you needed marketing, writing, or any SEO support. If so, I’d be happy to hop on a call and talk with you. Thanks! There you go†¦nothing too scary! Post Regularly Finally, be sure to post regularly. No-one wants to hop on your LinkedIn profile only to find that the last time you’ve posted was six months ago. Inactivity shows a lack of professional commitment. Happy networking!